Pampanga

Pampanga is strategically located right at the heart of Central Luzon and the Asia Pacific Region.  It is only 60 kilometers away from Metro Manila, the country’s capital and about 3-4 hours away by air to major Asian cities like Singapore , Hongkong ,  Taiwan , and Bangkok .

 Pampanga’s current development is being propelled by its thriving base of micro, small and medium enterprises (MSMEs) which demonstrate the innate ingenuity and craftsmanship of the Kapampangans with products that have already carved a niche in the global market.   These SMEs are mostly involved in the manufacture and export of furniture and furnishings, ceramics, garments, gifts and holiday decors.  Pampanga has also made its mark in the food sector specifically the processed meat products - tocino, longganisa, hotdog and ham; and sweets and delicacies – pastillas, marzipan, turrones de casoy, pulvoron and tabang talangka. Likewise, a growing amount of investments continue to pour in the province’s economic zones and industrial estates led by the Clark Freeport Zone.

 Aside from having a strong and robust MSME sector, Pampanga is also being promoted as one of the key investment destinations in the country.  Capitalizing on its strategic location and excellent infrastructure facilities which include the Diosdado Macapagal International Airport and the Subic-Clark Tarlac Expressway, it is being positioned as a logistics and ICT hub, with the Clark Freeport Zone as anchor.

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Vida Pampanga

Significant interventions to hasten the growth of MSMEs in Pampanga had been put in place over the past years.One of these is the Provincial Branding Program known as "Vida Pampanga, Sharing the Best". A povincial seal of quality and excellence aimed at making a provincia / product distinction in both local and export market has been developed through this branding program. The MSMEs passing the accreditation standard set by the provinces Brand Development Technical Working Group adopt the quality seal. This branding program started with the food sector and is now being expanded to cover the non food sector as well.
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One Town One Product Program

Another flagship project of DTI is the One Town One Product Program (OTOP) where the traditional lantern or parol of the City of San Fernando serves as the model OTOP of the province. Other products identified under OTOP include wood based products of Guagua, ceramics of Sto. Tomas, crabs and prawns of Masantol, aquaculture of Macabebe, Kapampangan Cuisine of Angeles City, eco-tourism of Candaba, metalcraft of Apalit and cassava of Porac. OTOP is a convergence of the development efforts and assistance of the local government units, national government agencies and the MSME sector.